Miko Santos | International Podcast Producer


32: Facebook Marketing 101: Every Podcaster’s Key to Success with Ann Kristine A. Peñaredondo

As podcasters, we often focus on getting that first episode recorded and published. Yet there is another very crucial part: marketing!

Most people are familiar with Facebook. It’s one of the most widely-used social media sites. With a whopping 2.912 billion users, the opportunity is limitless, right? The results are clear: Facebook marketing is considered one of the most effective ways to get grow your podcast.

After considering all that, the most important question now is, how will you manage to accomplish it? That’s where Ann Kristine A. Peñaredondo comes in! In this episode, she walks us through everything we need to know about Facebook Marketing, the ins and outs. In addition, she will guide us with advice on how we will be able to use it to maximize the growth of our podcast.

Enjoy listening!

If you want to chat more about this topic, I would love to continue this conversation with you, over twitter @realmikosantos!

About the Guest:

Ann Kristine A. Peñaredondo is a Facebook Marketing Strategist, published author, speaker, and podcast host.

Ann, as she is most fondly called, has managed and grew Facebook Pages of top brands in shopping malls, lingerie, dairy, boutique hotel, and luxury furniture, as well as authors and experts in business, food, health, and education. Ann has created contagious content, ensured the smooth running of contests, and engaged fans in a conversation about the brands. With her Facebook Advertising skills, Ann also ran advertising campaigns for government, IoT, and coaches, with over US$20,000.00 optimized total campaign budget.

Ann hosts of Pin To Top, a podcast for Entrepreneurs and Experts who would like to get help doing Facebook Marketing and gain excellent business ideas. She has interviewed the Philippine’s Online Marketing Guru, Jomar Hilario, Brew Interactive Managing Director & best-selling author Marcus Ho, King of Outsourcing Jeff J Hunter, and serial entrepreneur & copywriter Perry Belcher.

In this episode, we cover:

  • What is the importance of Facebook Marketing for early-stage podcasters?
  • Do you know what “Customer Avatar” is? Ann will explain the real meaning of it and how it will help you grow your podcast by identifying your own customer avatar.
  • Boosted vs Normal ads – we will have a talk about their differences and what should you do depending on the circumstances of your podcast.
  • Is email list/marketing dead? Ann will highlight the importance of email in terms of growing your podcast and how it will help you consistently gain an audience.
  • Ann will talk about her podcast “Pin to Top”, its unique aspect, and the biggest impact it made to her business.

Support the show on Patreon to continue to bring you quality content.Go Here.

Connect with Ann Kristine A. Peñaredondo here:






Resources and links mentioned in this episode:

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Support the show on Patreon to continue to bring you quality content.Go Here.

More about That Podcast Exchange:

We invited experts who are at the top of their game to insightful conversations that deconstruct strategies to give you the tools, tactics, and tricks you need to achieve your dream goal.

This podcast is powered byKangaroofern, Australia’s Independent Podcast Management Company.

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